This assignment was a brand identity project for an imaginary brewery company called "Per-Erik". The goal with this project was to create a story to the brand and a fitting brand identity. This project was created by me and Elsa Andersson.
We came up with the company name, logotype, backstory and a graphic manual.
![](https://cdn.myportfolio.com/66fae210-a6e8-4eaf-a58d-54be699209ad/1b5e01d7-a30d-4f31-bc48-e6c2fa1a5cfc_rw_1200.jpg?h=de482007b7daf57c893e75aaf9a85e02)
The "mascot" in the logo is a beer-drinking, beardy individual who wears colorful hats to work everyday and has a very chill personality.
![](https://cdn.myportfolio.com/66fae210-a6e8-4eaf-a58d-54be699209ad/bd677b8b-ca37-4ba8-a595-6da66d86213d_rw_1920.jpg?h=861af0aace861f15c4b378b14554274f)
The colors for the brand had a very "rusty" vibe which we felt was fitting with a beer brewery company.
![](https://cdn.myportfolio.com/66fae210-a6e8-4eaf-a58d-54be699209ad/215fb845-cdd9-439c-a222-3f24f654cc1e_rw_1920.jpg?h=8ce844efcc5599aa5c58a0fcb8f0c830)
![](https://cdn.myportfolio.com/66fae210-a6e8-4eaf-a58d-54be699209ad/8d46b6f4-0ac7-4279-b852-2f22dc54976d_rw_1920.jpg?h=11a0a502e3525e2ed315fba38d5057be)