This assignment was a brand identity project for an imaginary brewery company called "Per-Erik". The goal with this project was to create a story to the brand and a fitting brand identity. This project was created by me and Elsa Andersson.
We came up with the company name, logotype, backstory and a graphic manual.
The "mascot" in the logo is a beer-drinking, beardy individual who wears colorful hats to work everyday and has a very chill personality.
The colors for the brand had a very "rusty" vibe which we felt was fitting with a beer brewery company.
